In virtually every focus group discussion fgd, participants. Needs assessment focus group toolkit the focus group toolkit is provided so that multiple people can gather input from community members about the issues and concerns facing families and individuals related to health, learning and school readinesseducation, strongfunctioning families, and other critical areas in a consistent manner. Focus group discussion a focus group discussion fgd is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. The goal of todays meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. However, there are some tips for facilitating highquality focus groups. What is the purpose and advantages of focus group interviews. The discussion is usually semi structured using a checklist of issues constructed iteratively by the research team. The clients and moderator develop this guide together. A focus group is a small group discussion guided by a trained leader. The recommended pattern for introducing the group discussion includes. Focus group interviewing richard krueger 4 beginning the focus group discussion the first few moments in focus group discussion are critical.
The shared characteristics may relate to a particular problem, livelihoods occupation, age, social group, place of residence, experience of adopting or. Focus group discussions are facilitated discussions, held with a small group of people who have specialist knowledge or interest in a particular topic. Focus group discussion is frequently used as a qualitative. They are used to find out the perceptions and attitudes of a defined group of people. What you didnt know perhaps were the many hidden structures behind it all. Abstract focus group discussion is frequently used as a qualitative approach to. Depending on the research objective, the focus group can be used alone or in conjunction with other methods. A focus group discussion fgd is a method for collecting qualitative data that gathers community individuals together to discuss a specific topic. A focus group discussion guide sometimes called a topic guide is a questionnaire for focus groups, and for other types of qualitative research, such as individual depth interviews.
Sound conversational use words participants would use are easy to understand are clear are short. Heong the focus group discussion fgd is a rapid assessment, semi. A focus group discussion or fgd is a qualitative research method in the social sciences, with a particular emphasis and application in the developmental program evaluation sphere. The moderator should begin by explaining the purpose of the group and what is expected of the group.
This publication, introduction to conducting focus groups, is the fifth in a series of guides developed to bring information to this audience about the use of social science tools in their field of work. Aug 16, 2011 the results of the focus group interviews helped us design parent lounges that met the unique needs of parents who often spend days, weeks or even months in the hospital with a sick child. If youve ever participated in a wellrun focus group youd probably say it felt very natural and comfortable to be talking with a group of strangers. A focus group of parents of preschoolers meets to discuss child care needs. A focus group is most effective with 712 participants. Notepads and pencils flip charts or easel paper focus group script. The group discussions were taperecorded and the discussion points that were noted. Fgds are considered a lowcost method whose flexible format allows the facilitator to explore unanticipated issues. A focus group is a small group of six to ten people led through an open discussion by a skilled moderator. How to write a focus group discussion guide mrqual.
Participants in a focus group 67 gender you want to talk to men who have had false positives on prostate screening tests to find out how this impacted their quality of life. Family characteristics you want to talk to women who have had babies in the past year to get help in designing a program for new moms. The shared characteristics may relate to a particular problem, livelihoods occupation, age, social group, place of residence, experience of. What do you think are the most important mental health andor substance use issues. A great deal of the skepticism about the value of focus groups probably arises from the.
Meaning to say, the focus group discussion was conducted on top of the indepth interview to explore the concept of cyber terrorism. Best practices in research evaluation what is a focus group. Insights from two decades of application in conservation. In focus group discussion participants are free to talk with other group. Focus group discussion summary sfmta held two focus group meetings on october 4th and 5th, 2016. A focus group is a focused discussion group that follows a structured questioning. Setting up a volunteer focus group this document is an example of how you might develop a volunteer focus group within your own organisation or group. I will guide the conversation by asking questions that each of you can respond to. The group of participants is guided by a moderator or group facilitator who introduces topics for discussion and helps the group to.
Focus group discussion overseas development institute. Focus group discussion conclusions blora district, central java november 2009 laura paler columbia university 1 main points there is a high demand for better government in blora, but ordinary citizens do not feel empowered to bring about change. A focus group needs to be large enough to generate ideas, but not too big that participants feel overwhelmed by the size of the group or do not get the opportunity to make a contribution to the discussion. It is used to learn about opinions on a designated topic, and to guide future action.
This document is available from the following website address. College student focus group discussion guide prepared by peter d. Focus group discussions will revolve around the following key topics. It can impact focus group discussion if the facilitator is anxious because materials are missing or purchased at the last minute. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. Chronic care network participant experience focus groups.
Jun 23, 2015 qualitative research is a strategy for systematic collection, organization, and interpretation of phenomena that are difficult to measure quantitatively. Focus group guide focus groups can help you identify and analyse emerging psychosocial hazards and inform future planning identified in the risk assessment process. It typically consists of a facilitator who runs the group, sometimes a cofacilitator or note taker, and 6 to 10 participants. Invitations to participate in the focus groups were sent to 70 neighborhood, community and business stakeholders who are actively engaged in their neighborhoods in a leadership capacity. It is called a discussion guide, rather than a questionnaire, because it is only meant to be a guide. Guidelines for conducting a focus group data innovation project. Focus group research is used to develop or improve products or services. However, the analysis and interpretation of focus group data can be as rigor ous as that generated by any other method.
In focus group discussion participants are free to. Conducting a focus group is simply a matter of asking the questions and recording the responses to those questions. Hart research for the association of american colleges and universities this guide was originally prepared for a set of focus groups commissioned by the association of american colleges and universities and conducted by peter d. This type of interaction is observation data for analytical purposes. Theyre ideal for consulting with workers and enable the collection of meaningful data on peoples perceptions of their work environment. Focus group guide handouts2 association of american. How to conduct focus groups interaction design foundation. Keywords focus group discussion, fgd, ebusiness, mixed method subject areas.
Using a focus group discussion method, we collected data from 23 students. A focus group is a conversation that focuses on specific questions in a safe and confidential environment. If the facilitator is anxious, this may make the participants uncomfortable and limit discussion. Focus group discussion fgd as a tool for ebusiness research included with the fgd procedure, size of participant, and challenges in conducting the fgd sessions. Key points most people enjoy being asked their opinion and generally have information that they want to share. In addition, you are provided with the appropriate focus group forms, including the verbal consent script, which will also act as a signin sheet for the focus groups.
In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Focus group discussions can be applied at any stage of the project or programme. Generate and pretest an interview guide the interview guide sets the agenda for the focus group discussion by establishing the research questions to be addressed in the focus group. Relocation of congolese refugees in lunda norte, angola unhcr 19, july, 2017 3 breakdown by sex and age group of focus group discussion participants. Three examples from family and consumer science research. It can even be quantified and sub mitted to sophisticated mathematical analyses, though the purposes of focus group interviews seldom require this type of analysis. The materials that you will need for focus groups are. Topics that are not specified on the list below, but are introduced by the focus group participants, may be probed by the focus group moderator. Focus group discussion guide for communities risk communication and community engagement for the new coronavirus purpose the purpose of this risk communication and community engagement guide is to help you run a focus group discussion fgd with community members to find out the perceptions, questions, suggestions. Key findings the main findings from data generated by the focus group discussions are summarized below. Fgds are a predetermined semistructured interview led by a skilled moderator.
Analyzing focus group data the analysis and interpretation of focus group data require a great deal of judgment and care, just as any other scientific approach, and regardless of whether the analysis relies on quantitative or qualitative procedures. This method serves to solicit participants attitudes and perceptions, knowledge and experiences, and. Sample focus group and survey materials student assessment inventory for school districts district leaders have limited time or capacity for conducting focus groups, they can consider using the expertise of local institutes of higher education, communitybased organizations focused on education and consultants with. In this case, the idea is to use a small number of exploratory groups, in an initial stage of the research, to guide the construction of the topics of the interview. The focus group fg has been actually employed by marketing, and is becoming importanct also in other areas. There are no right or wrong answers to these questions. How to conduct a successful focus group discussion atlan. This is the optimal size to promote discussion and enable the facilitator to keep the group on task. Questions are openended, with the aim of stimulating an informal discussion with participants to understand their perceptions, beliefs, fears, questions and. Put your thoughts in writing bulleted outline welcome introduce moderator and assistant our topic is. A focus group discussion fgd is a good way to gather together people from similar backgrounds. Role of focus group discussion fgd in ebusiness research. Parents share their views on local child care programs, and on what could be done to improve them. Whether a focus group requires ethical approval depends on whether the.812 436 281 1119 81 210 1508 1120 1348 182 110 1046 920 1562 317 792 1568 322 650 721 201 570 287 198 914 1156 1471 674 908 1122 780 851 403 1452